Master Franchise Insight

As franchise leaders navigate economic headwinds and uncertainty in 2025, IFA President Matt Haller urges them to stay close to operations, keep in touch with franchisees, and build resilience through data and relationships

Matthias Lehner, President of the European Franchise Federation and Founder & CEO of Bodystreet, believes that emotional brand loyalty will outlast any growth strategy that lacks depth and direction

In the pursuit of the perfect marketing strategy, there’s often one crucial area that franchisors overlook. Dani Pelever, founder and CEO of Franchise Fame, explains the powerful connection between local search engine optimization (SEO) and a franchise’s online reputation

Tech-driven personalization meets holistic wellness in the next evolution of fitness franchises

Meet the brands with dynamic growth plans

With its commitment to inclusivity, robust leadership team, and strategic approach to expansion, Crunch Fitness is well on its way to becoming a global leader

Thomas Pitegoff and Raymond Agran from Offit Kurman, P.A. are internationally recognized leaders in franchise law and go-to experts for U.S. franchisors with global aspirations. Here they discuss how U.S. franchisors can navigate the unique challenges that come with global expansion

Stepping into the CEO role is a monumental challenge, but making the right steps early on will help set you up for success. Here, six seasoned franchise leaders share their essential strategies to navigating your first three months as the new face of your company, enabling you to find focus and clarity while achieving transformative results