The first quarter is always an exciting time in international franchising, with shows and expos hitting peak season, including the International Franchise Association’s Convention in February. Always a vital event in the franchising calendar, this year the conference took place in Phoenix, Arizona, pulling in the great and good from all four corners of the world. It also provided the perfect platform for our very own Global Franchise Awards – the annual ceremony that brings together franchising’s heavyweights to celebrate excellence in our industry.
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