énergie Fitness (part of Empowered Brands Limited) is one of the market leaders in the fitness sector with over 100 gyms in England, Scotland, Wales, Ireland, Bahrain, India and Spain, serving over 115,000 members. Established in 2003, énergie Fitness is a multi-award-winning franchise brand with three consecutive Top 10 rankings in the HSBC Elite Franchise Top 100 UK Franchises from 2019-2021.
énergie Fitness is a multi-experiential gym and studio, box-in-a-box modular concept, with flexible gym sizes ranging from 600 metres to 1200 metres to suit available space and investment capacity. Its unique, tiered membership pricing concept: Classic, Wow and Epic membership categories gives the fitness consumer a flexible personalized approach and helps to create a highly profitable gym model.
Members can enjoy three unique boutique classes: The Yard, The Studio and Zenergie. Master franchisees can choose to develop one, two or three studio experiences based upon available space and investment capacity. Fitness classes and personal training are also available at énergie Fitness Clubs, giving fitness enthusiasts a one-stop destination for their fitness programming.
énergie Fitness believes in empowering people to transform their lives and in creating a gym environment where people feel welcome regardless of fitness level, ethnicity, gender and can work together to reach their fitness goals with the brand’s top-class customer service and cool training space.
How does the énergie Fitness franchise model work?
The énergie Fitness business model is a combination of a convenience gym and added options of boutique experiences which combines to create a compelling franchise opportunity.
The modular gym concept of 600 meters – 1000 meters where convenience gym meets studio boutique concepts. énergie Fitness has created a number of boutique studio experiences which allows the franchisees to offer various experiences to their customers. Members can enjoy three unique boutique experiences: The Yard, The Studio and Zenergie. Master franchisees can choose to develop one, two or all three studio experiences based upon available space and investment capacity.
The brand awards the master rights to a given country or territory/area. This gives the master partner the exclusive rights to sell and expand energié fitness gyms in their given location and establish themselves as the leader in the fitness market.
What kind of franchisee is énergie Fitness looking for?
The brand is looking for master franchisees in all countries in Europe and Asia Pacific. Ideally, people with a passion for health and fitness and experience in developing high-performance businesses in customer-facing business environments.
The fitness franchisor is looking for international master franchise partners with the passion and drive to bring énergie Fitness to their country. The opportunity is ideal for individuals who want to build their own business in the fitness sector, take on as much control as possible over their professional lives, and provide real value for their communities and beyond.
- Proven experience in setting up and/or developing a new and successful business, fitness industry experience would be a bonus
- Must open at least one corporate-owned gym as a reference of the model in the chosen country/territory
- Required to develop a head office team.
What kind of training and support does énergie Fitness offer its franchisees?
The brand does host discovery days live and online where it discusses why the fitness industry is a good investment for prospective franchisees. It prides itself on a holistic franchise package to support master franchises.
energié fitness has developed an award-winning training program ‘take the stage’ which provides in-depth training on customer service, sales and marketing and all day-to-day operational needs. énergie Fitness’ training is ongoing and it offers regular courses throughout the year to all franchisees and to their staff.
energié fitness offers an inclusive environment, a philosophy of ‘where you belong not only applies to our members but to our teams as well’. The brand is very committed to creating an inclusive culture throughout its franchisee network, and creating an attractive as possible fitness franchise opportunity.
What does the franchisee get in return?
A global network of providers with support on equipment, CRM and marketing, latest technology and application for fitness, full training in the U.K. on all aspects of fitness club operations, sales and marketing.
The brand provides full training in the U.K. and Barcelona on all aspects of running a fitness business from real estate identification and day to day operations.
The brand also offers an international platform of world-class providers due to its relationship with industry leading vendors in the fitness space, for example, its gym equipment providers are Technogym and Core Fitness who will offer énergie Fitness’ master franchisees first-class fitness facilities available on the market and work together to create the best solutions for franchisees and members.
The global brand also offers a comprehensive CRM ad payment strategy with its international CRM partner. It also provides complete marketing support for its master franchisees, helping them to create their own marketing platform for their country. énergie Fitness holds an annual international franchise conference and regular bi-annual summit to discuss industry trends and to share experiences across the network.
énergie Fitness’ believes in a team collaborative approach to franchising, where everyone shares their experiences and successes from their regions from franchise owners to the CEO.
How in demand is énergie Fitness’ services?
Post-COVID-19, the fitness space is starting to experience strong growth. The growing fitness franchise business believes that with the new focus on health and general well-being as well as mental health awareness, fitness is well placed for strong growth in the coming years.
Exercise classes with a blend of gym facilities makes for an attractive proposition today for fitness seekers. With gym facilities and a huge offering of high-intensity classes, circuit training, a boot camp, a combat fitness offering as well as many traditional modes of fitness coupled with excellent customer service, énergie Fitness has something for everyone.
Is énergie Fitness targeting any areas for expansion?
The master franchise focus will be on Europe and Asia Pacific, which the brand sees as a very young and dynamic market. It also has strong links in the Latin American market through its Spanish contacts, so there will be some big opportunities there too.
Terms and conditions
10-year franchise agreement with an opportunity to extend
Depends from location to location, depending on the state of the premises. General investment levels range from €200,000 to €750,000.
A minimum investment of €1m for énergie Fitness master franchise agreements.
The franchise fee is 6 per cent plus a 1 per cent contribution marketing and business development fund.