FlannelJax's | Global Franchise
Global Franchise


Currently recruiting
Visit FlannelJax’s


Currently recruiting

FlannelJax’s is the premier axe throwing and lumberjack sports experience!

At a glance

No. of franchised outlets
Location of units
Investment range
$180,500 - $459,000
Franchise fee
Available territories

Company Bio

FlannelJax’s is the premier axe throwing and lumberjack sports experience!

The brand’s “Extreme. Social. Fun!” experience is something that everyone wants to take part in, and once you hear the axe THWACK into the target, guests are hooked. FlannelJax’s incites a feeling of FOMO – or “fear of missing out”.

FlannelJax ‘s center offers a premium and exciting take on social and competitive games. Axe throwing is the main attraction, but FlannelJax’s also offers Cross-cut sawing and ‘Thump the Stump’ to get guests working together and engaging with each other. Whether groups are attending for birthday parties, bachelor/bachelorette parties, divorce parties, wedding showers or team building exercises, the FlannelJax’s experience is designed to let groups of all sizes enjoy a thrilling experience for all kinds of special events.

The secret sauce of FlannelJax’s business model is its specialization in corporate team building for companies and organizations. Companies are looking for fun and inclusive ways to engage their employees and customers, and FlannelJax’s fits the bill as a recreational sports experience. For the same cost as a dinner out, FlannelJax’s offers an exciting experience that gets teams working together and competing against each other in an unforgettable and unique experience.

FlannelJax’s is part of the Metal Supermarkets franchising family of companies, which was founded in 1985. Metal Supermarkets is a successful franchisor with units across four countries. With veteran franchise experience at the helm, the FlannelJax’s business system checks all the boxes to be a successful business:

  • High growth potential
  • Nominal investment
  • Fast ramp-up
  • High margins and low overhead
  • Multiple differentiation opportunities
  • Strong demographic demand
  • Multiple revenue streams
  • No dominant national competitors
  • Structured environment
  • Perfect for executive franchisees or owner-operators

Why go with FlannelJax’s?

The pandemic has been tough on everyone. Not only have businesses been forced to close or reduce their services, but people everywhere have been stuck inside, not able to spend time with family, friends and even coworkers.

But there is a light at the end of the tunnel – and it is coming fast!

A recent survey commissioned by FlannelJax’s of over 1,000 Americans has revealed their excitement for group events at indoor entertainment venues, like FlannelJax’s. Here are some highlights of the results:

  • 84 per cent of respondents miss not being able to attend entertainment venues with family, friends and colleagues
  • 86 per cent of respondents are looking forward to participating in social group events and celebrations after the pandemic
  • 60 per cent of respondents are looking forward to participating in team-building events and celebrations after the pandemic

All across the U.S., people are more than ready to get back out and start enjoying social events with good company. Check out the full results here.

With the expected boom in the indoor entertainment industry post-pandemic, FlannelJax’s is a perfect franchise opportunity, poised to explode as vaccinated Americans get out and start having fun again. With fast onboarding and a minimal liquid capital, now is the perfect time to start opening a FlannelJax’s franchise.

Who is FlannelJax’s looking for?

The axe throwing franchise is actively seeking U.S. candidates for owner/operator or executive ownership. The brand is looking for entrepreneurs who are interested in joining a fast-growing family entertainment industry that want to own a business that is fun to be a part of. The brand is always seeking to grow and add new franchise locations.

Training and support offered by FlannelJax’s

With over 100 years of combined franchise experience, FlannelJax’s has developed a comprehensive training and support system to help business owners hit a bullseye and take full advantage of franchise opportunities.


Encompassing both online and in-center training, FlannelJax’s initial two-week training will ensure you, your manager and your team will have the knowledge needed to run a profitable and successful FlannelJax’s center.

Site Selection:

The brand’s boots-on-the-ground site selection team will help you find the perfect location for your FlannelJax’s center. Realtors are looking for businesses like FlannelJax’s to fill their spaces left by the decline of typical retail businesses, making FlannelJax’s a hit whether it be a strip-mall or downtown HUB.

Build Out

The professionally designed FlannelJax’s center features module courts that can fit almost any space. And FlannelJax’s centers do not require a full kitchen, so the brand’s team can help you maximize the space to achieve the best configuration for generating revenue from food and alcohol sales.

Customer Care Center

FlannelJax’s wants business owners to focus on the business. That is why its customer care center is set-up to handle all inbound calls for every center. Trained and professional staff will make bookings and answer customer questions, allowing franchisee’s team to focus on delivering an amazing experience to guests. The brand also has event specialists that will actively sell the FlannelJax’s team-building experience to businesses in their market. FlannelJax is a caring franchise partner, it takes care of all the bookings for its franchisees!

Preferred Service Providers

With a proprietary, cloud-based business system, payment solutions, waiver management and site-specific professionally designed build-outs, FlannelJax’s preferred service providers mean you have the tools to manage your business and keep the guest experience as sharp as an axe blade.


FlannelJax’s gets the guests coming through the door. Its comprehensive and cutting-edge marketing programs are designed to raise FlannelJax’s brand awareness in your market and generate bookings for social and corporate events. Its experienced marketing team will take care of website management, social media support, marketing collateral for multiple channels, and much more.

Operational Support

With an experienced operations team, the brand is ready to help you and your team get up and running smoothly and exploit this unbeatable business opportunity. Relying on countless tools to help manage, monitor and analyze your business, FlannelJax’s helps your team to deliver a world-class experience every time.

Read more about FlannelJax’s here and start your axe-throwing adventure today!

Case Studies

Enquire about this opportunity

If you’re ready to start the process of becoming a FlannelJax’s franchisee, complete the form below and our of our representatives with contact you with the next steps.