The International Franchise Association (IFA) has partnered with the International Franchise Show London to bring new educational sessions and franchise opportunities.
The IFA, alongside MFV, will be the exclusive and title sponsor of the event in a move to expand the association’s reach beyond the US for the first time.
The partnership hopes to enable more franchise opportunities for invested situated in the UK by providing access to US franchise brands looking to recruit.
“This partnership helps solidify IFA’s presence as a global trade association and the ways we can help expand franchising in new corners of the world,” confirmed Matthew Haller, president and CEO of the International Franchise Association.
“We look forward to showcasing IFA’s work to protect, enhance, and promote franchising on the world stage and providing prospective business owners, brands, and suppliers with the tools they need for success.”
The event also seeks to bring the latest learnings to those looking to franchise by providing education sessions and playbooks to assist with buying decisions.
Christian Yandell, managing partner of MFV NSE, the event owner and organizer: “We are thrilled to announce that the IFA is now the major sponsor of our industry leading Franchise Show in the UK.
“IFA is an essential organization within the franchising industry worldwide, and we are proud to have them join us as our official sponsor. Their participation brings with it their expertise in the advocacy, education, and growth opportunities to the franchise community.”
The IFA has been operating for more than 60 years and is one of the largest associations representing franchising. It aims to assist the public and policymakers across the franchising industry.
The International Franchise Show will take place in London on April 12-13 2024.