Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight Elisia Flores: What I wish I’d known…

From making her mark on an established business to working hard to make franchising more accessible, Elisia Flores shares some of the lessons she’s learned as a business leader

Insight Why Singapore and Southeast Asia is franchising’s next big move

Insight Mary Kennedy Thompson: Here’s how to build powerful franchise brands

Insight ERA Group: Cost optimization & beyond

Insight Michael Seid: Here’s what really drives franchise success

Insight Nick Friedman: What I wish I’d known…

From staying patient to finding the line between being bold and being reckless, Nick Friedman shares some of the lessons he’s learned as an entrepreneur

Insight How franchising is leading the way in the growth of wellness services

As the global demand for wellness skyrockets, franchises are stepping in to meet the growing need for personalized, accessible health services. Here’s how brands are tapping into health-conscious markets worldwide

Insight Katalin Mandel: What emerging trends in European franchising mean for franchisors globally

CEO of the Hungarian Franchise Association Katalin Mandel shares six insights into European franchising

Insight Matt Haller: “Smart franchisors are focused on the field”

As franchise leaders navigate economic headwinds and uncertainty in 2025, IFA President Matt Haller urges them to stay close to operations, keep in touch with franchisees, and build resilience through data and relationships

Insight Trailblazing Europe: How ambitious franchisors should seize the moment

Matthias Lehner, President of the European Franchise Federation and Founder & CEO of Bodystreet, believes that emotional brand loyalty will outlast any growth strategy that lacks depth and direction

Insight Maximizing the influence of online reviews

In the pursuit of the perfect marketing strategy, there’s often one crucial area that franchisors overlook. Dani Pelever, founder and CEO of Franchise Fame, explains the powerful connection between local search engine optimization (SEO) and a franchise’s online reputation

Insight Wellness 2.0: The fitness trends driving franchise growth

Tech-driven personalization meets holistic wellness in the next evolution of fitness franchises

Insight 50 exciting international food and drink franchises to watch in 2025

Meet the brands with dynamic growth plans

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