The Canadian, omnichannel health and wellness brand, Freshii, has signed a 20-unit deal with an experienced Texas restaurant operator, Level Hospitality. Level Hospitality plans to develop 20 restaurants across Texas, focused in Austin and Houston over the next six years. Level Hospitality, a management and hospitality company founded by experienced hotel and quick-service operators Al Velji and Nathan Leitner, manages a portfolio of hotel and quick-service brands in North America.
This is the largest multi-unit deal in Freshii’s history and represents a great opportunity to rapidly grow the brand’s footprint in the Lone Star state.
“We’re very excited to expand our presence in Texas. With an incredible food culture and a large consumer base, which is seemingly growing by the day, we see this as an incredible opportunity to strengthen our foothold in the southern United States,” says Adam Corrin, chief operating officer of Freshii.
“Nathan and Al have shown themselves to be strong operators, with proven QSR and hospitality experience, a passion for the Freshii brand, and a deep knowledge of the Texas market. We have great confidence in their ability to launch and manage a multi-unit business, and are excited to take this next step with the two of them,” Corrin added.
“We’ve spent a lot of time with the Freshii team and have become big fans of its leading healthy QSR offerings. We’re convinced that Freshii is the brand we want to work with as we build out the Texas better-for-you restaurant market,” says Velji.
“Freshii’s growing omnichannel presence and its continuing commitment to supporting its franchise system with evolving technology and menu innovation, will allow us to meet the needs of today’s health and wellness-focused customers, however they prefer to shop,” added Leitner.