Freddy’s has announced its new chief marketing officer, vice president of brand marketing and director of communications.
The fast-casual restaurant has named a number of new positions and welcomes Laura Rueckel as the chief marketing officer and Erin Walter as the vice president of brand marketing. Jill Tinsley, who joined the brand in 2019 as a public relations manager, has been promoted to the director of communications. These appointments are expected to help Freddy’s pursue its strategy of growth.
“I’m thrilled to welcome Laura and Erin to our fast-growing team at Freddy’s, each of whom brings an unparalleled level of expertise that will elevate the strategic approach behind our marketing efforts,” said Chris Dull, CEO of Freddy’s Frozen Custard & Steakburgers.
“As we celebrate our latest executive appointments, we’re also delighted to recognize the well-deserved promotion of Jill Tinsley, who has been a tremendous asset for the brand over the last several years.
“Our franchisees are the foundation of Freddy’s, which is why we’ve continued to prioritize investing in our leadership team and marketing expertise to ensure they have access to best-in-class support.”
Laura Rueckel, the new chief marketing officer, has two decades of experience in the world of franchise marketing. Prior to taking on this role, Rueckel was the vice president for marketing at Edible Brands where she led marketing activities for over 1,000 stores across the U.S. and Canada. Prior to her time at Edible, Rueckel worked for numerous nationally recognizable brands such as The Coca Cola Company, Subway, Schlotzsky’s and many more.
Erin Walter, the new vice president of brand marketing brings 15 years of experience in the quick-service industry to her new role. Walter has joined from the Global Franchise Group LLC and most recently held the position of director of marketing for Round Table Pizza.
Jill Tinsley joined Freddy’s in 2019 as a public relations manager. Before joining Freddy’s, Tinsley was the marketing and communications director for The Independent School in Wichita and prior to that served as the corporate communications manager with Sedgwick County, Kansas. With two decades of experience in public relations and communications, Tinsley will take charge of the brand’s public relations and digital hospitality team as its new director of communications.
It’s an exciting time to be part of Freddy’s, and with these latest additions to our leadership team, we’re positioned to continue accelerating all of the momentum achieved over the past several years and reach new heights,” said Dull.
Freddy’s has made a number of new appointments of the year and recently appointed Scott Redler as the chief experience officer.
Freddy’s was founded in 2002 and has since grown to over 400 locations in 34 states.