BrightStar Care , franchisees will separate themselves from all others in the competitive senior care franchise space by providing a higher standard of care with access to revenue opportunities uniquely available to the BrightStar Care network.
The Joint Commission, a nationally recognized healthcare standards organization that accredits renowned facilities like the Mayo Clinic, has named BrightStar Care an “Enterprise Champion for Quality” for the ninth consecutive year. As the only senior care franchise to receive such a distinction, many opportunities are available to franchisees.
Nurses and caregivers are the difference-maker in this business. BrightStar Care has more “Best of Home Care” awards than any other brand, further instilling its commitment to a high-quality, full continuum of care across its entire franchise system, representing an excellent franchise opportunity.
With a retention rate three times the national average, BrightStar Care franchisees strive to be the employer of choice with creative ways to retain the best and the brightest members of the team.
BrightStar Care franchisees are positioned for growth. The number of seniors needing care gets larger every day. The brand is already serving nearly 12,000 families every week, employing 20,000 caregivers and 3,500 nurses across 362 locations – and these numbers continue to grow. The senior care industry is one that is growing, with no end in sight.
How does the BrightStar Care franchise model work?
BrightStar Care offers both medical and non-medical private duty home health care services, as well as medical staffing. Each BrightStar Care location employs a registered nurse director of nursing who tailors unique, personalized plans of care for each client and oversees a professional care team of well-qualified, experienced caregivers.
Other home care franchises that offer only personal and companion care must turn their patients over to another provider once skilled care is needed. By focusing on quality of care and services to clients, BrightStar Care franchisees are able to keep clients for a longer period of time, maximizing revenue potential.
The ability to care for patients over a longer period of time also helps us attract more patients who may currently have less complex needs. When individuals are trying to find caregivers for their parents, they enjoy the peace of mind of knowing they won’t be forced to transition their loved ones to a new provider as needs change.
In addition to providing a full continuum of award-winning skilled and non-skilled in-home health care, Brightstar Care has also developed national account relationships to drive referrals to its franchisees in areas such as: commercial insurance workers compensation, COVID testing including airlines, airports, manufacturing plants, offices and more, clinical trials – the brand is providing nurses to one of the nation’s largest vaccine trials, and access to national accounts and medical staffing including military and VA.
What kind of franchisees are BrightStar Care looking for?
A BrightStar Care franchisee is often someone who is a motivated people person with management skills and a certain degree of marketing savvy. There is no medical or health care background required.
Over 70 per cent of franchise owners have no healthcare background. This business is about building relationships with your team and referral sources to deliver a higher standard customer experience.
Some attributes of an ideal candidate are the following: strong management and/or marketing or sales background, comfortable managing multiple tasks in the ever-changing medical industry, ability to inspire and lead a team, appreciation for the nurses and caregivers on the front line providing essential services, having the desire to make a difference in the lives of the families we serve every day, goal and process-oriented, and the ability to follow a franchise system.
BrightStar Care is seeking single unit developers throughout the United States.
For the brand’s recent franchisee in New Jersey, it made perfect sense for him to go into business. After all, his father and uncle had both owned businesses his whole life, and he had the necessary skills to run one. He became interested in the home care industry while living with his uncle, who had a neighbor who received in-home care. He would see the nurses and caretakers go in and out of his neighbor’s house all the time, and he witnessed first-hand how much his neighbor looked forward to his home care visits. That’s when he realized this would be the perfect business opportunity.
Another owner in South Carolina was a director of sales for a national LED light manufacturer and he was no stranger to the world of business. For 10 years, he worked in sales traveling around the world. He decided to start a BrightStar Care franchise after going through his own home health care experience with his mom.
What kind of support can BrightStar franchisees expect?
Potential franchisees will be invited to attend Discovery Day in Gurnee, Illinois. We want to ensure all due diligence has been completed and that you are set up for success. Here, they will meet the management team, learn about the systems and support BrightStar Care provides to help franchisees, and meet several of the team members who support franchisees.
BrightStar Care franchisees receive two weeks of initial training as well as ongoing franchise support. The brand also provides training for each franchisee’s director of nursing, sales director, and branch manager. Franchisees also have the support of a start coach, an ongoing field support coach, BrightStar’s corporate staff, and fellow franchisees. It also hosts national conferences every year to bring together franchisees and their staff to discuss new initiatives, and share best practices.
BrightStar Care also has a state-of-the-art exclusive and proprietary technology system in place to help you manage every aspect of your business. One of the things that’s very unique to BrightStar Care, is the technology platform as opposed to its competitors. It is the investment that the brand has always made in technology that makes them stand out.
The support center also includes a clinical quality team with various disciplines who will provide your caregivers with high-quality training programs.
Why should entrepreneurs go with BrightStar Care?
Entrepreneurs looking for a business where it can provide a service that truly makes a difference in the community have found it with BrightStar Care.
Here are some reasons why:
· Five revenue streams/not limited to companion and personal care-senior care (non-medical & medical), private pay home health care, national accounts and medical staffing
· Scalable business model-with uncapped revenue potential
· $2,152,771 average revenue* for franchisees first location
· $498,428 average national account revenue** for franchisees first location
*This information is published in Item 19 of our 3/31/2021 Franchise Disclosure Document along with additional information regarding franchisee first agency average revenues and gross margins. *2020 average unit revenue for all first franchise locations that were open 12+ months as of 12/31/2020, per our 3/31/2021 FDD – Item 19.
** 2020 National Account average revenue generated was for first franchisee agencies open at least 12 months as of December 31, 2020 per our 3/31/2021 FDD – Item 19. A new franchisee’s results may differ from these represented performances. There is no assurance that you will do as well and you must accept that risk. This offering is made by prospectus only.