WOWorks invests strongly in tech and creates chief information officer role  | Global Franchise
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WOWorks invests strongly in tech and creates chief information officer role 


WOWorks invests strongly in tech and creates chief information officer role 

The group of healthy food brands will soon get a tech-powered boost and a chief information officer

WOWorks, the franchisor home to brands Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh and The Simple Greek, is announcing its single biggest technology upgrade since its formation. The franchisor will also welcome Kyle Mark to the newly created role of chief information officer (CIO). 

The upgrades are expected to be complete by April 2022 and will assist with streamlined operations and increased guest satisfaction. By using the same technology provider across all four brands, WOWorks hopes to create a more synchronized relationship between the four brands. 

“Kyle understands that while dealing with complex technology implementation and issues and working on long term strategy for our group, he has the responsibility to serve our franchisees and our team,” said Kelly Roddy, president and CEO of WOWorks.  

“Elevating our service and support level will be one of his highest priorities and we know he is prepared and highly qualified to do so.” 

Mark was previously the director of operations for QU Pos Inc. In addition to working for Apple as a ‘genius’, Mark gathered much of his restaurant-related experience as director of technology at Ciccio Restaurant Group, Gecko’s Hospitality and Datum Technologies. He has previous experience with WOWorks, and spent six months working with the franchisor during his time at FTR Hospitality Group as a technology consultant. 

“I am excited to join the team at WOWorks, implement the new WOW tech stack, and create a truly WOW experience for all our guests,” said Mark. 

Alongside this new hire, WOWorks aims to streamline operations and boost its guest loyalty program by utilizing its partnerships with QU, OLO, PUNCHH and WorldPay. By using the same technology providers for all four brands, WOWorks hopes to make comparisons across brands more easily. 

“As the holding company of four fast-growing better-for-you restaurants, our goal is to make the lives of our franchisees easier. These new updates are easy to use and make restaurant operations simpler. Instead of juggling between multiple systems, we are paring down to the best technology systems,” said Roddy.  

“By reducing the number of technology systems and upgrading the quality, this tech reboot will allow for stronger synergies between WOWorks brands in the form of co-branding, ghost kitchens and virtual brands.” 

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