Hero Brands has announced the appointment of Andrew Brattesani to take up a role as a board advisor, to support the development and growth of its brand portfolio across the world.
“I am delighted to be working alongside the talented leadership team at Hero Brands,” said Brattesani.
“I am looking forward to showcasing this extensive portfolio of game-changing brands and working to develop the F&B division and bring Hero Brands’ exciting offering to the Gen Z and millennial audience.”
Brattesani is a well-recognized figure in the world of franchising. As the head of franchising at HSBC, he has led the largest commercial banking team in the U.K. out of its Canary Wharf headquarters, with a portfolio of 4,000 clients.
His appointment follows that of Salman Siddiqui, who recently joined Hero Brands as the group corporate development director.
Hero Brands is focused on building the food brands of the future, and has the likes of German Doner Kebab, Choppaluna, Island Poké and have even partnered with YouTube sensations, the Sidemen, to launch a new cloud-kitchen based mega food brand called ‘Sides’ and XIX Vodka.
“I am excited to announce that Andrew Brattesani is joining the Hero Brands team,” said Athif Sarwar, chairman of Hero Brands.
“He is an extremely accomplished and respected figure within the franchise community and his expertise will be invaluable as we look to build on our tremendous growth and bring our compelling offering of disruptive brands to our franchise partners.”