Presotea is an international bubble tea franchise founded in 2006, dedicated to serving freshly brewed tea with premium ingredients.
Unlike traditional bubble tea brands, Presotea uses an innovative espresso-style brewing method that ensures each cup is made to order, delivering exceptional freshness and flavor. This unique process is one of the brand’s key USPs, helping to set it apart in the competitive beverage market.
Presotea currently operates nearly 400 stores worldwide and continues to expand its global footprint. The brand has established a strong presence in key markets, including Taiwan, the United States, Canada, the United Kingdom, Australia, Singapore, Malaysia, Dubai, Jordan, and Brunei.
Presotea has garnered multiple prestigious accolades in recognition of its excellence and innovation. In 2023, the brand was awarded the Taiwan Franchise Certification. It was also honored with the National Brand Yushan Award in both 2019 and 2024, receiving the National First Prize for outstanding enterprises. Most recently, in 2024, Presotea earned the internationally renowned ITQI Superior Taste Award, achieving both one-star and two-star distinctions for its exceptional tea quality and flavor.
This recognition affirms Presotea’s commitment to excellence and continuous product innovation. Its diverse menu, high-quality ingredients, and proven franchise system make the brand a trusted and attractive investment opportunity for franchise partners globally.
How does the Presotea model work?
Presotea operates a flexible and scalable franchise model designed to support both single-unit and multi-unit franchisees.
Its business model is based on a proven system that emphasizes product quality, operational efficiency, and strong brand identity. Franchisees benefit from a streamlined supply chain with centralized sourcing of premium tea leaves and ingredients, ensuring consistent quality across all locations.
Presotea provides comprehensive operational manuals and point-of-sale systems to simplify daily store management and enhance customer service. The franchise model offers different store formats, including kiosks, in-line stores, and flagship locations, allowing franchisees to adapt to various market environments and investment scales.
The brand offers ongoing marketing support, seasonal product launches, and continuous menu innovation to drive customer traffic and ensure repeat business. Franchisees receive detailed training in drink preparation, store operations, and brand standards to maintain uniformity and maximize profitability.
Presotea’s low entry barrier, combined with a high-demand product, makes it a sustainable and attractive business opportunity for entrepreneurs seeking long-term growth in the global beverage market.
Training and support
Presotea provides comprehensive training and ongoing support to ensure the success of every franchisee. New franchise partners will participate in an initial training program covering all aspects of store operations, including drink preparation, inventory management, customer service, and sales techniques.
This training is conducted both at Presotea’s headquarters and on-site to ensure practical, hands-on learning. It also offers discovery days, where potential franchisees can experience the Presotea brand in action, meet the support team, and visit successful stores.
After store opening, franchisees receive continuous support through regular site visits, operational audits, and performance reviews to help them optimize efficiency and profitability. A dedicated support team provides assistance with marketing campaigns, seasonal product rollouts, and local store promotions to drive traffic and increase sales.
Presotea also offers technical support for its point-of-sale systems and supply chain management. Its franchise model is designed to foster long-term partnerships, with a focus on collaborative growth and mutual success. Prospective franchisees can expect a high level of guidance, reliable operational systems, and continuous innovation that keeps the brand competitive in the fast-growing bubble tea industry.
Financial information
The minimum investment for a Presotea franchise ranges from USD 150,000 to 300,000, depending on store size and location. Franchisees can expect a return on investment (ROI) within three to five years, supported by strong brand recognition and consistent customer demand.
The brand’s model offers multi-unit opportunities for experienced investors seeking to expand their portfolio, with incentives and streamlined support for managing multiple stores. With a proven business system, low operating costs, and continuous product innovation, Presotea provides a solid financial foundation and growth potential in the rapidly expanding bubble tea market.
Why is Presotea a good investment?
Presotea operates in the booming bubble tea industry, which has experienced rapid global growth over the past decade and shows no signs of slowing down. Its premium product offerings and commitment to quality have established a loyal customer base and strong brand recognition worldwide.
The demand for specialty beverages continues to rise, driven by evolving consumer preferences for unique and customizable drinks. This creates a lucrative opportunity for franchisees to capitalize on a thriving market with high consumer engagement.
“The demand for specialty beverages continues to rise, driven by evolving consumer preferences for unique and customizable drinks.”
Investing in Presotea now means joining a brand with proven success, innovative product development, and a scalable business model. The franchise benefits from ongoing menu innovation, targeted marketing campaigns, and comprehensive franchisee support, all designed to maximize profitability and growth potential. Additionally, the increasing trend of health-conscious consumers seeking fresh and natural beverage options positions Presotea favorably in a competitive landscape.
The global expansion of Presotea, combined with its strong operational support and established supply chains, reduces entry barriers and enhances franchisee success rates. With growing awareness and demand for bubble tea, this sector offers sustainable growth and attractive returns on investment, making Presotea an ideal choice for investors looking to enter a dynamic and expanding industry.
Growth areas
Presotea aims to expand its global footprint by targeting high-growth urban centers and emerging markets with strong demand for premium bubble tea. Its primary focus includes North America, Southeast Asia, Europe, and Australia, where it has already established a brand presence and sees significant growth potential.
Moving forward, Presotea is poised for significant global expansion, with a strategic goal of reaching 600 stores worldwide by 2028. As part of this growth initiative, the brand is actively strengthening its presence in European, Latin American markets and the Middle East, underscoring its commitment to establishing itself as a premier global bubble tea franchise.
“Presotea is poised for significant global expansion, with a strategic goal of reaching 600 stores worldwide by 2028.”
Its growth strategy involves partnering with experienced franchisees who understand local markets and can maintain Presotea’s high standards.
The brand also aims to innovate its menu and marketing to cater to regional tastes while maintaining its core values. Through strategic expansion and continuous product development, Presotea seeks to solidify its position as a global leader in the bubble tea industry.
What are the terms of the franchise agreement?
Presotea offers two types of franchise agreements: a single-unit franchise agreement with a term of three years, and a regional master franchise agreement with a term of six years. Renewal is subject to mutual agreement and satisfactory performance.
Franchisees must comply with brand standards, operational guidelines, and quality control measures outlined in the contract to ensure consistency across all locations. The agreement includes provisions for franchise fees, royalty payments, and marketing contributions.
Renewal requires a review of operational compliance and sales performance. Termination clauses protect both parties in case of breach or failure to meet standards. Franchisees also agree to confidentiality and non-compete clauses to safeguard proprietary information and brand integrity.
Presotea provides ongoing legal and operational support throughout the franchise term to ensure a smooth partnership. Any amendments to the agreement require mutual consent, and franchisees must comply with local laws and regulations. This transparent and structured contractual framework fosters trust and long-term collaboration between Presotea and its franchise partners.