Snap Fitness has announced a collaboration with the National Alliance on Mental Illness (NAMI) to support the organization’s call for advocacy of mental health and access to health care. In addition to its fundraising efforts, the brand will promote local NAMIWalks.
Snap Fitness aims to empower NAMI’s mission and raise awareness on mental health issues so families and individuals are able to rebuild their lives.
“Supporting an organization like NAMI was a logical choice for us. It has been proven that there is a strong correlation between physical and mental health, which is aligned with our mission focusing on how exercise makes you feel not just how it makes you look,” said Rose Minar, chief marketing officer of Lift Brands, parent brand of Snap Fitness.
“Snap Fitness believes that fitness should make you feel great, and we’re excited to get behind and support such an important cause like NAMI and make a greater positive impact on individuals’ mental health.”
NAMIWalks are events that see the over 600-strong affiliates and 49 state organizations show solidarity and amplify mental health awareness, as well as raise funds for top-rated, free mental health programs. The first NAMIWalks was held in January 2022 and will go on into November. Snap Fitness will encourage its members to take part in NAMIWalks events.
