Master Franchise Insight

Co-chair of Dwyer Group, Dina Dwyer Owens has over 30 years of franchise experience and has twice been featured on TV’s Undercover Boss. Dina talks here about franchising as a means of taking control of your own financial destiny

Community engagement, a great story and a careful strategy are just some of the elements in successful expansion, according to Ed Yancey

Marketing that directly targets consumers using cutting-edge media needn’t be costly, but can be most effective, says Jamie Izaks

The British Franchising Association’s CEO explains why the UK – Brexit notwithstanding – is the perfect place to expand your brand

“Franchising is like a drug addiction. After a while with it, we wonder why we are there. After a while without it, we miss it and want it back”

Dual-qualified Goldstein Legal solicitor Ayla Karmali is a specialist in franchising and licensing

The chairman of The Franchising Centre entered franchising in 1976 and now uses his own experience to advise others

Once location was king. But industry ‘disruptors’ and online business have been gamechangers, says Darrell Johnson CFE, CEO of FRANdata…