Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

Get notified with breaking news. Join Global Franchise pro

Insight Which Brand is Right for You?

The most important choice a master franchisee or a multi-unit developer will make is in selecting the most suitable brand. Matthew Jonas advises

Insight 5 Golden Rules for Going Global

Going global? Ken Phipps of Gold’s Gym draws on his brand’s experience to offer this advice

Insight GLOBAL FRANCHISE MEETS CATHERINE MONSON

The CEO of FASTSIGNS International talks about her objectives and achievements and about the challenges facing the franchise business today

Insight Bridging the Cultural Divide

How can cultural differences impact the relationship between franchisor and franchisee? asks Emile Spruijt

Insight How to Divorce Your Master Franchisee

Even the best partnerships can end on the rocks. Carl E. Zwisler lays out your options for dealing with a failed master franchise relationship

Insight YOU’RE GOING GLOBAL. WHAT COULD POSSIBLY GO WRONG?

Quite a lot, if you don’t roll up your sleeves and prepare, says Justin Livingston, VP of Global Development for Coyote Ugly

Insight WINNER’S PROFILE: EXPENSE REDUCTION ANALYSTS

Winner of the 2018 Global Franchise Awards Best Business Franchise is Expense Reduction Analysts, who augmented their tremendous achievement by also taking the Supreme Champion Runner Up award. Founder and Group Chairman, Fred Marfleet explains the rationale behind this successful enterprise.

Insight The secrets behind successful global expansion

From finding the right partner to adjusting your offering to suit local tastes, expanding overseas is no walk in the park. Here are the issues you need to consider