bfa’s headline event of the year, SUPERBRAND is back in 2022! A mainstay of British franchising events, Superbrands is all about international franchising, whether that’s British brands looking to expand abroad, or brands seeking to break into the U.K. market, there is plenty to learn and lots of people to meet on the evening.
The morning portion of the event will be education-focused, with tracks on growth through acquisition, how to prepare for international development, what to consider when entering a new market and much more.
Later in the day, there will be a series of breakout sessions for British brands who are seeing to grow, British brands who want to expand internationally, and international brands looking to expand into the U.K. This provides ample opportunity to make important connections, and learn what is needed to take the brand to the next stage.