The bfa is getting ready for its flagship SUPERBRAND event  | Global Franchise
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Sunday 4th June, 2023

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The bfa is getting ready for its flagship SUPERBRAND event 


The bfa is getting ready for its flagship SUPERBRAND event 

The event will take place on 15 June at the Institute of Engineering and Technology (IET)

The British Franchise Association (bfa), in partnership with Barclays, is getting ready to host its flagship event, SUPERBRAND. The SUPERBRAND event, scheduled for June 15, is perfect for British franchisors who are looking to expand internationally, and global brands looking to enter the U.K. market. 

“It is great to see our SUPERBRAND event returning once more, supercharged and ready to give you all the insight you need to expand your business horizons into the international arena. SUPERBRAND really is the place you need to be to better understand how to further develop and expand your brand and wider franchise operation into new and existing markets,” said Pip Wilkins, CEO of the bfa. 

“There is a blended format of keynote presentations from speakers around the world of business and franchising and interactive breakout zones to truly get to the heart of the topic. All sessions are structured to give key take-away value for you and your business and provide the opportunity to network and learn from others, while building lasting connections.” 

The morning of the event is heavily focused on education, and specifically on how to connect with a global community. The educations sessions will cover growth through acquisition, how to prepare for international development and what to consider when entering a new market. There will also be key legal insight and wider knowledge on how to create a British franchise network. 

“At Barclays we believe franchises play a vital role in supporting the local economy through job creation and the payment of taxes. Not only does it promote entrepreneurship but it reduces the risk of failure too,” said Steve Borthwick, head of franchise at Barclays U.K. 

“With this in mind, we are extremely proud to be continuing our commitment to supporting the franchise community by sponsoring the bfa’s upcoming SUPERBRAND event in London. Whether you’re a franchisor or franchisee, having industry knowledge and experience is vital to make the most of new opportunities.  

“The bfa’s ambition and dedication to upskill both franchisors and franchisees whilst providing opportunities to network and grow, makes this event truly worthwhile and useful to anyone looking to move forward in their franchising journey.” 

The SUPERBRAND sessions have been created to deliver key business insights, expand knowledge and to make sure franchisors are asking the correct questions. The event will provide ample opportunity for networking. 

The bfa has chosen Global Franchise as its media partner for the upcoming event. 

“Global Franchise is proud to be a media partner for the bfa’s upcoming SUPERBRAND event, especially considering the pedigree and professionalism that the bfa is associated with,” said Richard Davies, advertising director at Global Franchise. 

“With education sessions, networking opportunities, and guidance for international brands looking to enter the U.K., this will truly be an unmissable event that the franchising community can’t afford to miss.” 

When: 15 June, 2022 

Where: Institute of Engineering and Technology, London 

Price: £135 + VAT 

Tickets available here

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