LE MACARON: A Tasty Proposition | Global Franchise
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Saturday 20th August, 2022

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LE MACARON: A Tasty Proposition

Case Study

LE MACARON: A Tasty Proposition

Le Macaron French pastries sweetens up markets across the nation with new franchise opportunities

Le Macaron French pastries sweetens up markets across the nation with new franchise opportunities

Le Macaron French Pastries, an elegant French patisserie that offers guests the finest, authentic French macarons and pastries, is turning its focus to nationwide franchise expansion.

Following initial success with over 55 locations across eight states, the brand is continuing momentum by partnering with local entrepreneurs in metropolitan cities across the United States and introducing a new mobile kiosk franchise opportunity.

Sweetening up the $3 billion pastry industry, the brand looks to launch this new opportunity with strategic franchise partners who are seeking flexibility with their business and a lower cost investment. The new mobile kiosk franchise opportunity aims to lean into the growing quick-serve and snack brand trend of kiosks, mobile carts, and express locations.

Captive audiences

As consumers’ on-the-go lifestyle continues to accelerate, Le Macaron French Pastries seeks to capitalize on these captive audiences at malls, airports, sporting events, festivals and other gatherings.

“We wanted to create an opportunity that is affordable with a simplistic business model – we introduced a mobile kiosk for our franchise owners who are looking to work in nonconventional environments or decrease overhead costs and rent,” said Rosalie Guillem, CEO and co-founder of Le Macaron French Pastries. “Our products can easily be eaten on the go, so a mobile kiosk aligns perfectly with our brand. This will only accelerate our growth as we welcome a new group of franchisees looking to enter the fast-casual industry.”

Prospective franchisees seeking to be part of the company’s exponential growth can expect an investment between $91,000 to $127,000 for the mobile kiosk – making it an ideal opportunity for entrepreneurs who are looking to enter the space at a lower investment with a simple business model and unlimited growth potential.
For those looking to invest in a traditional café, the investment rage is $146,000 to $375,500. Le Macaron French Pastries operates through a simple business model that requires zero on-site baking from franchisees and all products are made by French Chef Didier Saba in the kitchen headquarters, allowing café owners to focus on customer service.

Originality and authenticity

The French patisserie, known for providing guests with a ‘lighter’ dessert that has fewer calories than traditional American desserts, was founded by French Nationals and mother-daughter duo, Rosalie Guillem and Audrey Saba. The two decided to grow the brand through franchising in 2012 after seeing the success of their first location in Sarasota, Fla. and noticing a demand in the marketplace.

“We pride ourselves on our originality and authenticity of our products—we want our guests to have the opportunity to indulge in a delicate and refined dessert, without having to consume hundreds of calories,” said Rosalie Guillem, CEO and co-founder of Le Macaron French Pastries. “We noticed American culture needed an authentic French experience, so by creating Le Macaron French Pastries we were able to bring a taste of home to the states while reuniting our family.”

Le Macaron offers more than 20 flavors of macarons, as well as seasonal flavors, and the menu extends to include pastries, gelato, coffee, cakes, éclairs, and more. The brand now has more than 50 cafés open and operating with two mobile kiosks open in Sarasota, Florida and Pittsburgh, Pennsylvania. As the company approaches its 10th year as luxury brand in the industry, Le Macaron has eyes set on 100 locations by 2020.

For more information about the Le Macaron French Pastries franchise opportunity, visit http://lemacaronfranchise.com/.

AT A GLANCE
Name of franchise: Le Macaron French Pastries
Established:
2009
Number of franchised outlets: 55
Location of units: United States
Investment range: $91,000 – $375,500
Minimum required capital: $20,000 – $65,000
URL: https://lemacaronfranchise.com/

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