Clicks-to-bricks UK fashion retailer Missguided is establishing a strong presence in the Middle East following a deal with Azadea, the retail group. Stores, websites and click-and-collect services will be set up in the UAE, Qatar, Saudi Arabia, Kuwait, Bahrain, Jordan, Lebanon and Egypt. Missguided is already operating in France, Germany and the US.
Missguided chief executive Nitin Passi said, “We are thrilled to introduce Missguided to the Middle East with a forward-thinking and creative fast-fashion experience. Alongside our partner Azadea, we will deliver a multi-touchpoint shopping journey with unique fashion concepts for every element of life.”