Gold’s Gym introduces scalable footprint franchise model | Global Franchise
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Monday 25th September, 2023

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Gold’s Gym introduces scalable footprint franchise model


Gold’s Gym introduces scalable footprint franchise model

The fitness brand’s new scalable franchise offering will be available at a lower investment level ranging from $1.5m to $2.5m

The fitness brand’s new scalable franchise offering will be available at a lower investment level ranging from $1.5m to $2.5m.

This model will offer prospective franchisees the opportunity to invest in ownership of a full-service, full-amenity gym outside a more typical “big box” model.

“As we continue evolving our 55-year-old brand to offer the best and safest fitness experience possible, we are simultaneously looking to enhance our approach to global franchise development to offer more opportunities for people to take control of their destinies through Gold’s Gym ownership,” said Gold’s Gym president and CEO, Adam Zeitsiff. “The new scalable footprint model is designed to not only maximize flexibility by giving franchisees more affordable investment options but also to deliver high-quality fitness centers to geographic regions with limited space to build.”

The new scalable footprint model makes the Gold’s Gym ownership opportunity attractive to prospective franchisees within a lower investment range of $1.5m to $2.5m, as opposed to the larger footprint model’s range of $2.5m to $5m. The scalable footprint model – starting at 10,000 square feet – is strategically designed to serve as a full-service Gold’s Gym with amenities including state-of-the-art cardio and strength equipment, locker rooms, personal training, group exercise classes and kids clubs.

In addition to these standard amenities, scalable franchise spaces 15,000-square-feet or larger can accommodate the GOLD’S STUDIO – the brand’s unique training community with boutique-style group fitness programs like GOLD’S FIT, GOLD’S BURN, and GOLD’S CYCLE – as well as a recovery area.

In the 10,000-square-foot scalable footprint model, franchisees will have the option to include a hybrid functional training space that can serve as an area for group fitness with GOLD’S FIT.

“After putting a significant amount of time and research into this, we feel now is the best time to begin developing our world-class facilities in this more scalable fashion,” said Craig Sherwood, Gold’s Gym’s chief development officer. “I’m excited to connect with both current and potential franchisees to share how this new model is made for the future of the fitness industry, providing full-service amenities with added financial and regional benefits.”

Gold’s Gym is currently seeking potential investors interested in its scalable footprint opportunity in areas where this flexible model would be ideal for available commercial space and the community.

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