The founder and CEO defines what are the essential traits of a successful care franchisee.
This episode of the Global Franchise Podcast is brought to you by BrightStar Care, a private-duty home care and medical staffing franchise, with prime territories available nationwide, and five revenue streams for uncapped earning potential. For more information, visit www.brightstarfranchising.com.
The in-home care market has exploded in recent years, with an increasing number of senior citizens looking to receive care in their own homes as opposed to moving into a residential care facility. As such, brands like BrightStar Care have been in fierce demand; with the established care franchisor continuing to grow and expand since its creation back in 2002.
Now with over 345 locations open throughout North America, BrightStar Care has become an institution in the care franchising sphere; with the name being synonymous with empathetic and efficient at-home care and skilled medical services.
But how did BrightStar Care begin, and how is it continuing to differentiate itself in the care market? And, for investors looking to enter this benevolent space, what personality traits and experience are best for finding success? To find out, we caught up with Shelly Sun, founder and CEO of BrightStar Care.