The Church’s veteran has expanded its sister brands to 25 countries.
Church’s Chicken, a U.S. legacy quick-service brand founded in 1952, has announced the appointment of Mitch Langston as vice president of franchise development for the concept’s U.S. operations.
This appointment came after Langston’s instrumental work in bringing Church’s Chicken’s international sister brands, Texas Chicken and Church’s Texas Chicken, to 25 countries.
“As the company is focused on accelerating the growth of our footprint in current and new markets across the U.S., we continue to develop new ways to enhance the visibility, relevance, engagement, and passion for the Church’s brand among our guests and franchisees,” said Langston.
“As vice president of franchise development, I have the opportunity to work with an incredible development team, leadership team, and franchisee community to help fully realize our growth potential. I sincerely look forward to our collaboration and shared success in the days ahead.”
Alongside the group’s international growth, Langston was also pivotal in one of the most comprehensive redesigns in the brand’s history, including a new international restaurant design and menu, PR campaigns, and the development of a Texas Chicken mobile app.
Prior to his work at Church’s Chicken, he served as director of marketing for Popeye’s, where he designed growth-focused marketing plans. He has also served as director of marketing for Applebee’s.
“Mitch’s proven ability to elevate the Church’s brand through his insight and expertise is a valuable addition to Church’s franchise development leadership,” said Pete Servold, executive vice president of U.S. operations. “His many years of contributions to our brand continue to add value to our overall brand strategy initiatives, and we only anticipate further positive outcomes as he fulfills his new role.”