The Hawaiian-based brand is continuing national U.S. growth.
Wow Wow Hawaiian Lemonade is set to expand into the Utah market, after signing a multi-unit franchising agreement with local entrepreneur Alexa Raynes to bring three lemonade stands to the state.
The first of these will be a drive-thru location in Draper within the next year, followed by locations in Orem and Lehi; with each new site expected to create 35 to 60 jobs for the local area.
“One of the first things that stood out and impressed me about Wow Wow is that it does not sacrifice flavor for health. Everything on the Wow Wow menu is fresh, delicious and will leave you feeling great,” said Raynes. “There are so many soda shops in the area – and those are great! – but I’m looking forward to introducing a healthy option for teens looking for a spot to hang out with friends, fitness fanatics who want their diet to match their workout, busy families looking for something healthy on the go, and everyone in between.”
Raynes has plenty of hands-on hospitality and communication experience, and is also a Superhost for AirBNB as well as previously working in direct sales. She has also served as the chapter president for MOMS Club of Draper since 2018.
“Alexa is a go-getter who tackles everything she puts her mind to with great success, and we could not be prouder that she chose Wow Wow as her next venture,” said Tim Weiderhoft, CEO of Wow Wow. “Our best franchisees are ones who are committed to helping others live a healthy and delicious life, and who have strong ties to their community, and that is exactly who Alexa is. We can’t wait to see how she grows the brand in Utah.”
Founded in Hawaii in 2012, Wow Wow Hawaiian Lemonade opened its first brick and mortar store in 2014, and began franchising in 2017. It specializes in made-from-craft gourmet lemonades – ranging from a classic lemonade to flavors like the Ginger Pineapple, Passionfruit Guava, Blue Hawaii, and the Lava Flow Lemonade.