Master Franchise Insight

While international franchise brands continue to be popular options for European consumers, there’s an array of key factors you need to consider before you take the plunge

Considering expansion into Germany? Established franchisor and vice chair of the German Franchise Association, Matthias H. Lehner, tells us everything you need to know

The Global Franchise Awards recognize a job well done and inspire and educate others, says Kay Ainsley and Michael Seid, managing directors of MSA Worldwide

There are plenty of creative ways to work with micro-influencers to bolster local store awareness and drive sales, as well as loyalty

Vancouver-based Angel Coté demystifies the cultural differences between Canada and the U.S and asks, “Are we really that different?”

Do your homework on each market and once you’ve determined if you want to be there make a trip to get a sense of the local culture

Taking place in London on September 27, two law firms will be hosting an action-packed seminar on how to expand your franchise overseas

Many great businesses have crumbled because they didn’t react to and provide for their customers’ changing behaviors or demands quick enough