Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight Why collaboration is essential to franchising

Using set collaboration time to unpack concerns, share franchise resources and acknowledge problems is a great way to be a strong leader

Insight The kids are alright: how to market to millennials

Who better to discuss Generation Y’s role in franchising than two millennials immersed in the industry? From a distrust of advertising to the ease of entrepreneurship, the experts unpack what makes this generation tick

Insight GF podcast: J.J. Sorrenti of Best Life Brands

We speak with CEO J.J. Sorrenti about the changing face of healthcare franchising

Insight Franchising’s youthful overhaul: meet the next generation of industry leaders

Millennials will soon dictate the trends and brands that populate the franchise industry – is your business ready?

Insight How to ramp up your resilience and bounce back from change and challenge

While some people are born with attributes that move them forward despite setbacks, it’s also true that we can develop resilience through life experience

Insight GF podcast: Shannon Wilburn of Just Between Friends

The CEO and co-founder explains how franchising can give back in a big way

Insight Why sustainable brands will thrive over the next decade

Consumers now want to buy from brands with heart, values, and authenticity. They want the brands they buy from to be a force for good, says Marga Hoek, a global thought-leader on sustainable business

Insight Top strategies to keep your business on track during COVID-19

A franchisor shares how they have managed their network during the coronavirus crisis, even signing master franchise agreements in the process