Why sustainable brands will thrive over the next decade | Global Franchise
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Thursday 2nd December, 2021

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Why sustainable brands will thrive over the next decade

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Why sustainable brands will thrive over the next decade

Consumers now want to buy from brands with heart, values, and authenticity. They want the brands they buy from to be a force for good, says Marga Hoek, a global thought-leader on sustainable business

Consumers now want to buy from brands with heart, values, and authenticity. They want the brands they buy from to be a force for good, says Marga Hoek, a global thought-leader on sustainable business.

Last year the US Business RoundTable – a group of 181 leading CEOs – redefined the purpose of a company.

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