Michael Seid

The founder and managing director of the franchise advisory firm MSA, Michael Seid, a member of the IFA’s Board of Directors, is a recognized authority on franchising and business expansion strategy and has over 20 years’ experience as a senior operations and financial executive or consultant for companies within the franchise, retail, restaurant, hospitality and service industries, as well as having been a franchisee himself. Together with the late Dave Thomas, founder of Wendy’s, Michael is the co-author of Franchising for Dummies, published by IDG Books Worldwide.