Brad Fishman

It’s no good having a great brand if you don’t shout about it, and PR agencies make it their job to do just that. One PR that has carved out a deep niche in the franchising field is Fishman Public Relations, which is owned and run by husband and wife team Brad Fishman – he’s the CEO – and Sherri Fishman, who’s the company’s President. In 1991 Sherri recognized a gaping hole in the market for a franchise-specialized PR firm and set about filling it. With 26 years of experience and a strong presence at all the big franchise expos, FishmanPR has become a very well connected business. Speaking to Global Franchise magazine recently, Brad Fishman said that the work he and Sherri produces “is meaningful…the coverage we generate actually leads to somebody making a life-changing decision to own a business”.