IMAGE: Phenix Salon Suites
Doug Cox, a multi-brand business owner, will help to expand the boutique salon franchise.
Phenix Salon Suites has announced a 15-unit development deal with multi-brand business owner and Nashville resident, Doug Cox.
Operating under Providence Salon Group, Cox will expand Phenix Salon Suites across Tennessee and Kentucky, with specific growth plans for the Nashville, Knoxville, and Lexington regions. The group’s first coworking complex for salon and wellness professionals is expected to open in Hendersonville by early 2021.
“Having grown many businesses over the years, Phenix Salon Suites stuck out as an extremely attractive concept to invest in,” said Doug Cox, who is leading Providence Salon Group alongside president and COO, Spencer Harp. “As talented, independent beauty professionals seek alternative salon settings, individual suite concepts are primed for long-term success.
“The design is optimal as it allows me to build relationships with my tenants and give them a safe, intimate, and socially-distanced space to work. I’m thrilled to lead the brand’s southern growth with support from a robust, innovative corporate team.”
Founded in 2007 by Gina Rivera, whose family has been in the salon industry since 1929, Phenix Salon Suites has its sights on both national and international development with multi-unit operators like Cox, in markets such as Houston, Chicago, Columbus, Detroit, Boston, Upstate New York, and New York City.
“We’re excited to have a seasoned businessman like Doug on board with Phenix Salon Suites as we expand our reach into Tennessee and Kentucky,” said Brian Kelley, president of Phenix Salon Suites. “The suite-based model has proven to be beneficial as it offers lifestyle professionals the safety and security of their own individual space allowing them to continue servicing their clients on a one-on-one basis.
“Phenix Salon Suites is a sustainable investment for those looking to expand their portfolio with a business model designed specifically to meet today’s challenges surrounding social distancing in the multi-billion-dollar health, wellness, and beauty industry. I’m confident that Doug’s strong ownership background will pair well with our model and that he will play an essential role in establishing a strong local brand presence.”