IMAGE: Naf Naf Grill
The growing Middle Eastern concept will open its first Dallas-Forth Worth location this year.
Naf Naf Grill, an emerging Middle Eastern restaurant concept with 39 locations throughout the U.S., has signed a multi-unit development agreement with INAA Restaurant Group to develop 10 locations in the Dallas-Fort Worth market.
The addition of INAA Restaurant Group marks the ninth multi-unit agreement for Naf Naf since launching its franchising program in 2019, and the first location to emerge from this recent deal is currently scheduled to open this year.
“We are thrilled that we have been able to drive growth during a difficult time for the industry,” said Greg Willman, CEO of Naf Naf. “It’s incredibly important for us to continue to grow with strong operators in key geographies to increase the footprint of the brand and share our great Middle Eastern cuisine and hospitality with even more guests.”
INAA Restaurant Group is based in Dallas, and has extensive business development experience with restaurant, real estate, and retail in both domestic and international markets.
“We researched numerous restaurant brands across multiple segments of the industry before ultimately deciding on Naf,” said Aamir Rajan, INAA’s operating partner. “Naf allows us to align and grow with a clearly differentiated restaurant brand with fantastic food, run by a seasoned and successful management team.”