MOOYAH Burgers, Fries & Shakes has announced the appointment of Doug Wilmarth as the brand’s new president, effective December 2 2021. Wilmarth has been appointed to this role to lead the brand’s growth in sales and unit count.
“I am thrilled to be leading the MOOYAH team,” said Wilmarth.
“Their commitment to delivering the best burger experience to guests every day is second to none. I have been a fan of the brand for many years and am proud to have the opportunity to serve our franchise owners.”
Willmarth is known as a dynamic brand-builder and collaborative catalyst and will lead the MOOYAH leadership team to develop and implement growth strategies to accelerate sales and build franchise owner success.
“We are excited to welcome Doug to the MOO Crew. After an exhaustive search for the next brand leader, we believe that Doug has the skills, values and experience to help accelerate our positive comp store sales and unit growth,” said Anand Gala, chairman and CEO of MOOYAH.
“He shares my commitment to servant leadership and truly believes in putting the success of our franchise owners at the center of our strategy. The team and I are looking forward to working together.”
Wilmarth has gained experience at brands such as Frito Lay, Chili’s, Oscar Mayer, Pizza Hut and emerging brands like Wingstop and Genghis Grill.
It’s been a strong year for the burger brand with plans to add five units to the brand-new market of St. Louis and a plan to sell out the Texas market. The brand has also recognized the needs of modern consumers and rolled out its first drive-thru location this year.