McDonald’s is taking the metaverse seriously with new trademark application | Global Franchise
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Friday 1st July, 2022

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McDonald’s is taking the metaverse seriously with new trademark application

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McDonald’s is taking the metaverse seriously with new trademark application

The biggest franchisor in the world is taking the plunge into the metaverse and is even looking at NFT’s

McDonald’s has registered ten trademarks to be used in the metaverse. The QSR giant is not going to sit the Web3 revolution out, and is laying plans to open McDonald’s restaurants in the metaverse. The applications were first noticed by trademark attorney, Josh Gerben, who tweeted the application. 

The applications were for ‘operating a virtual restaurant featuring actual and virtual goods’ and ‘operating a virtual restaurant online featuring home delivery’. Users in the metaverse could go to a virtual McDonald’s and order food that will be delivered to them at home, in person. 

NFT’s have not been neglected, as the global giant sees a future in them. One of the applications was for ‘downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens’. With this, McDonald’s would be able to sell NFT’s of art of its products to customers in the metaverse. 

McDonald’s also wants to offer entertainment services to its customers through the metaverse: ‘namely, providing online actual and virtual concerts and other virtual events’. This would allow the brand to tie up with other brands and celebrities who are also releasing their own line of NFT’s. It appeals to fans who don’t have the means to interact with their favorite celebrities in person. 

McDonald’s certainly isn’t the first, as TRIB3, the U.K.-based fitness franchise has entered into the metaverse. Many more brands are expected to explore the metaverse in 2022. 

‘I think you’re going to see every brand that you can think of make these filings within the next 12 months,’ Gerben told Forbes

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