Juice It Up!, one of the U.S.’s leading juice brands, has announced the signing of a multi-unit franchise agreement to bring nine locations to Northern California. The brand signed the deal with Napa County resident Boby Singh, who now has the exclusive rights to develop the brand in the Northern California markets of Sacramento, Santa Maria, Vacaville, Napa, Vallejo and Fairfield.
Singh already owns multiple Mountain Mike’s Pizza restaurants, which is in the same franchise group as Juice It Up!. Singh will be able to use the same utilize the same help to grow his Juice It Up! locations that he took to grow his Mountain Mike’s units.
“I own and operate many successful Mountain Mike’s Pizza franchise locations throughout Northern California, and when it became time for me to diversify my franchise portfolio with another best-in-class brand, I didn’t have to look far to see that Juice It Up! was the clear choice given my many positive experiences with the brand’s talented ownership team,” said Singh.
“Considering the rising popularity of the smoothie and juice industry, I am eager to introduce Juice It Up! to new guests and I am proud to contribute to Juice It Up!’s growing footprint in the northern half of the state.”
The brand has remained a strong player in the sector for over 25 years now and continues to attract new franchisees. The brand is known for its strong financials, franchisee support, experienced leadership team and advances in food sciences. Singh is optimistic about the future of the brand as the demand for fresh and healthy juices continues to grow.
“Juice It Up! is extremely proud to be establishing a significant presence in Northern California, and we are thrilled to be partnering with Boby, especially considering his deep franchise portfolio experience in this region and his commitment to excellence with every new restaurant he opens,” said Susan Taylor, president and CEO of Juice It Up!
“Following a record-setting year, our outlook for 2022 and beyond is very bright, and with more multi-unit developments on the horizon, we are getting closer to our goal of doubling Juice It Up!’s store count within the next four years.”