Scooter’s Coffee has announced the appointment of its new president, Joe Thornton. Thornton has joined the leadership team of the new brand to support international growth, brand-building and franchisee support.
“Scooter’s Coffee is expanding rapidly, and we are well on our way to opening over 1,000 stores. By the end of 2022, Scooter’s Coffee will have over 600 stores open across 26 states and five distribution centers operating, including our newest in Atlanta. We also have a growing consumer packaged goods and ready-to-drink business with Scooter’s Coffee products in over 1,000 retail locations,” said Todd Graeve, CEO of Scooter’s Coffee.
“As we continue to scale a course of rapid growth and deepen connections with our valued customers, we welcome Joe Thornton to our dynamic leadership team at Scooter’s Coffee.”
Thornton has over 38 years of experience in operations, new store expansion, marketing/branding, employee development, franchising, and store optimization. During his career, he has led brands such as Starbucks, Jamba Juice, Blockbuster and, most recently, HMSHost.
He was the senior vice president of Starbucks, managed over 2,000 stores, and led the drive-thru team. Thorton has held a number of important roles at all the brands he has worked with and has often brought positive results with him.
“In the midst of a rapid growth season, Joe and our outstanding leadership team will continue to build lasting relationships and uphold the manner in which we want to conduct business and deliver an excellent customer experience…through our core values and brand promise,” said Graeve.
“We look forward to continuing to provide amazing drinks along with fast and friendly service to our loyal and new customers.
