Hand & Stone, the luxury massage and spa franchise, has announced the signing of a multi-unit deal to bring three locations to El Paso, Texas. The deal will be led by experienced multi-unit, multi-brand franchisees, Kaleb and Patricia Warnock. They will open their first Hand & Stone spa in September 2022.
“Kaleb and Patricia are best-in-class operators who embody the values of our company. I’m thrilled to welcome them to the Hand & Stone franchise team. El Paso is a market we’ve been looking to develop for some time,” said John Teza, CEO of Hand & Stone.
“The Warnocks’ proven success operating multiple brands in the region, and their passion for the health and wellness industry stood out as we considered candidates for the market. Hand & Stone has emerged as an industry-leading powerhouse within the spa segment, and our continued success has established the brand as the authority on massage and skincare services.
“This position has fueled significant interest in franchise development, from both our existing franchise owners and talented operators like the Warnocks. We look forward to our partnership with Kaleb and Patricia, and to welcoming new operators to the system that share their commitment to success.”
The Warnocks have developed an extensive franchise portfolio consisting of five Tropical Smoothie Cafes and two Marco’s Pizza locations, in addition to Patricia owning her own construction company. The pair first interacted with Hand & Stone at the 2021 Multi-Unit Franchising Conference in Las Vegas and signed an agreement to bring the brand to their community.
“When we met with Hand & Stone and learned more about the brand and its business model, we were blown away by the concept and the leadership team’s level of expertise. Hand & Stone’s investments in innovation, particularly in regard to its premium skincare services, have differentiated it from competitors and sparked our interest in opening the brand’s first spas in our community,” said Kaleb Warnock.
“After building a successful food service portfolio over the past several years, we knew it was time to diversify with a new segment and are thrilled to be tapping into the thriving wellness market with the industry’s leading spa franchise concept.”
The brand has over 50 locations in Texas and has chosen the state as a target market. Hand & Stone will further expand its Texas footprint with new locations slated to open in Temple, Prosper and the Summerwood neighborhood of Houston over the next few months.