Signal, the eighth largest security company in the U.S.A., has entered the German market by way of master franchising. The security franchisor has awarded master franchising rights to HessBa Sicherheit GmbH in the state of North-Rhine Westphalia, Germany’s most populous state.
“We are proud to enter Germany, the economic powerhouse of Europe”, explained Reed Nyffeler, CEO of Signal.
“Doing so is an important step in expanding our global network which already includes the U.K., Canada, Australia, and its home market (the U.S.A.) where more than 700 franchise locations provide security services to nearly 5,000 clients.”
HessBa is well established in the security industry and has been operating for 10 years.
“We are excited about the new opportunities which the global Signal brand will provide. Its advanced technology will open a new segment of the security market to us and will revolutionize the security industry in Germany and Europe,” said Kevin Balzer, co-CEO of HessBa.
“Using the Signal business model will open a much broader segment of the security market. And, it will drive the business forward with an effective and more affordable security model for our local communities,” said Fabian Hesselmann, co-CEO of HessBa.
“The Signal security model emphasizes the much more efficient and effective patrol services for both commercial and private clients.”
Balzer and Hesselmann expect to be up and running in early 2022, and have already begun extensive training in anticipation of the opening of a pilot office to test Signal products for the German market.
“We anticipate opening franchise units once the pilot has proven to be successful. I expect this to be during the course of 2022,” said Balzer.
Signal’s unique offering stems from its training and support systems which have kept pace with the brand’s growing 700-plus North American franchise network, and will be leveraged to support start-up operations in Germany.
“We are committed to ensuring that North Rhine-Westphalia master franchise will be successful from day one,” said Shelley Aikins, vice president of global performance for Signal.
Signal is on the hunt for more master franchisees in the remaining German states. The brand is looking for franchisees in five more areas in Germany, Austria and Switzerland.
“We expect to be successfully operating in all European countries within the next five years, with a special focus on France, Spain, Italy and Poland. But we are also seeking franchise partners in the Netherlands, Finland, Hungary, and other important markets,” said Nyffeler.
Take a look at our list of the biggest and most notable master franchise deals of 2021 so far.