The vice president of strategic marketing at Scorpion provides a masterclass on navigating the local business technology trap.
This episode of the Global Franchise Podcast is powered by Scorpion. For more information, visit scorpion.co/franchises
Choice can either be invaluable, or overwhelming. There’s an incredible number of marketing technology options available to franchise owners today, but this can often lead to analysis paralysis. In fact, the number of marketing technology companies has increased exponentially over the past decade: from around 150 in 2011 to approximately 8,000 in 2021. Sifting through all of these vendors and tools to make sure they work together can be a huge bandwidth drain for franchisors.
But what if there was a better way? According to Scorpion’s franchise owner research study, almost two-thirds of business leaders would prefer to consolidate their marketing efforts with just one partner. They may have fallen into what could be called ‘the local business technology trap’, and need a hand getting back out.
To provide that helping hand, we’re joined by Brad Voreis, vice president of strategic marketing at Scorpion. Brad’s extensive experience has spanned practically every facet of the franchise industry you could think of, making him the perfect advisor for brands wanting to streamline their marketing suppliers.
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