The British Franchise Association has continued to adapt and change as necessary for its members, and its new initiatives are a part of that. The franchising industry has demonstrated itself to be resilient as it continues to be tested by COVID-19 and once again proves the viability of the franchising model.
Bfa surveys conducted in 2021 showed that franchisors require more support on franchisee recruitment. Consequently, the bfa is developing a specialist marketing toolkit for all its members.
2022 will see the return of the Superbrand event, which will be held in London’s Institute of Engineering & Technology on 15 June, 2022. This is the ideal event for businesses looking to explore the franchise model, or scale up their current system.
“Superbrand is a really informative event for anyone with serious ambitions about growing their business through franchise expansion. The quality of speakers in each zone was excellent as were the two keynote speakers. Combining this with the ability to network with growth-minded individuals makes Superbrand a must-attend event.” said Ken Deary, chief executive officer, Right at Home U.K., speaking about the 2019 Superbrand event.
This event connects the global franchising community and is made up of a mix of keynote presentations and panel discussions. Breakout zones will also be available to build on what attendees have heard during presentations and panel discussions, creating strong opportunities to network and build relationships.