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German Franchise Association hosts virtual awards ceremony


German Franchise Association hosts virtual awards ceremony

In line with the times, the German Franchise Association heads online

In line with the times, the German Franchise Association heads online.

The German Franchise Association recently held a virtual awards ceremony in place of its usual in-person event, to celebrate this year’s frontrunners from the German franchise industry.

Notable highlights from the event include DAS FUTTERHAUS Franchise GmbH & Co. KG taking home the Franchisor of the Year 2020 award, following significantly increasing sales figures, location growth, and above-average partner satisfaction.

”In three decades from a small family business to the large DAS FUTTERHAUS family with convincing economic figures,” said Dr. Jürgen Karsten of consultancy ETL AG. “How important it is for the future-oriented success of the system that donors and borrowers act together on an equal footing is deeply embedded in this year’s winner’s corporate DNA. This makes the franchisor one of the exemplary players in the German franchise industry.”

Franchise Founder of the Year, meanwhile, went to Toni Geisshirt, partner of World of Pizza. “Toni Geisshirt has achieved above-average success in the highly competitive delivery market,” said Stephan Jansen, MD of the Association of German Guarantee Banks. “With a significant overshoot of planned sales already at the beginning of the year, he has been exceptionally successful in starting his own business.”

This year, the Green Franchise Award went to beverage franchise vomFASS, for its dedication to a sustainable concept across all of its 300 locations. “This year’s prizewinner has convinced as a role model for ecology, economy and social issues,” said Markus Elberg, MD of Janny’s Eis Franchise. “Sustainable action is the foundation of the company. A mature strategy that ensures future viability and stable growth worldwide and speaks for a deeply rooted sense of responsibility.”

This year’s judging panel consisted of Dr. Martin Ahlert (International Centre for Franchising and Cooperation), Veronika Bellone (Bellone FRANCHISE CONSULTING GmbH), Markus Elberg (Jannys Eis, winner of the Green Franchise Award 2019), Stephan Jansen (Verband Deutscher Bürgschaftsbanken e. V), Dr. Jürgen Karsten (ETL AG), Thomas Matla (Bellone FRANCHISE CONSULTING GmbH), Jan Schmelzle (German Franchise Association e. V), and Kai Enders (Engel & Völkers, President of the German Franchise Association e. V), who featured on a recent episode of the Global Franchise Podcast, unpacking the benefits of German franchising.

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