Freddy’s signs spate of new multi-unit deals | Global Franchise
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Freddy’s signs spate of new multi-unit deals

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Freddy’s signs spate of new multi-unit deals

The fast casual concept has signed four new agreements with the promise of 15 units

Freddy’s Frozen Custard & Steakburgers has announced the signing of four new multi-unit agreements, leading to the development of 15 units across six states, New Jersey, Texas, Indiana, Kentucky, Tennessee and South Dakota. Year-to-date, Freddy’s has executed a total of 13 multi-unit agreements adding nearly 70 new restaurants to the brand’s overall development pipeline. With additional openings slated to take place through the end of Q4, the brand is on track to open over 35 locations this year. 

“Freddy’s commitment to the success of our Franchise Owners coupled with our devotion to creating an unforgettable Guest experience has helped us become a leading franchise opportunity for experienced developers looking to diversify their portfolio,” said Andrew Thengvall, CDO of Freddy’s Frozen Custard & Steakburgers.  

“It’s been an exciting time to be part of this brand, and we’re looking forward to working with these four groups to further grow our presence in key markets and build upon the momentum we’ve experienced recently. 2021 has been a remarkable year for Freddy’s, and our continued multi-unit development success is a true testament to the wealth of potential of our franchise opportunity.” 

The deals have been signed with four different franchise developers: 

  • TR Hospitality LLC is operated by Freddy’s very first franchisee, Ron Oberg. TR has agreed to bring three locations to Rapid City, South Dakota. TR Hospitality has 7 locations throughout Nebraska and is currently in the development phase for two locations in Sioux Falls, South Dakota 
  • An existing franchisee group, Feed Your Face, LLC, has agreed to bring five units to Indiana, Kentucky and Mississippi. The group currently has two Freddy’s locations open in Kentucky as well as another under development and slated to open in Q1 of 2022. 
  • TWG Management Co., Inc will develop four locations in Somerset and Monmouth Counties, New Jersey. TWG currently operates 14 locations of various franchise brands. 
  • Big Country Custard has agreed to develop three new units in the Abileneand Weatherford areas. 

“As multi-unit operators since 1990, we’ve learned what key differentiators to look for when expanding into new areas of the foodservice industry. Freddy’s offers a unique combination of craveable food and genuine hospitality, and the business model continues to excel compared to competitors within its space – not to mention the brand’s impressive AUV,” said Tom Graziano of TWG Management Co., Inc.  

“The decision to add Freddy’s to our portfolio was simple, and we fully believe there’s no better time than now to be part of the brand’s monumental period of growth while further expanding its presence in New Jersey.” 

Read here about Freddy’s internal promotions and the appointment of its new chief experience officer 

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