IMAGE: David Tonelson
The new deal includes a mobile Dickey’s food truck, to take BBQ on the road.
Dickey’s Barbecue Pit is expanding its presence across the Florida panhandle with the announcement of a multi-unit franchise agreement, comprising of four new development locations in the emerald gulf coast area.
Florida’s Fort Walton Beach, Destin, Crestview and Niceville communities will soon be introduced to the brand’s popular offering of authentic Texas-style BBQ, with the Fort Walton location being the first to enter construction and open in 2021.
The Destin location will be in the form of a Dickey’s food truck, to boost sales and allow the brand to serve tourists of this popular destination wherever needed.
“Florida is rapidly becoming one of our most popular territories for expansion,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “We’re proud to have so many fans in Florida who appreciate and enjoy our Texas-style barbecue and southern hospitality.”
Dickey’s has been adapting to the changing food and beverage landscape in recent months, which could explain its exponential growth; even during a global pandemic. On August 17, for example, the brand launched its virtual kitchen franchise opportunity to help even more investors join the Dickey’s family, with low running costs and a reduced initial investment.
Earlier this year, Dickey’s also introduced a new incentive package to attract franchisees to its unique model, and to support its current network of franchisees, Dickey’s cut royalties by 50 per cent during the height of the coronavirus pandemic.