The Dallas-based franchise Dickey’s Barbecue Pit is expanding to Pakistan with its first location expected to open in Lahore later this year.
Azam Bhatti and Mazhar Zaidi from the A.J. Corporation inked their master franchise agreement with Dickey’s to develop Pakistan’s first American-based barbecue franchise and bring Texas-style barbecue to the country.
Jim Perkins, vice president of international development for Dickey’s Barbecue Pit, said: “Having had the opportunity to learn about the A.J. Corporation, sit and converse with Azam Bhatti, the founder, as well as visit Pakistan with our partner Mazhar Zaidi, our brand is in solid hands as we begin our journey in the Islamic Republic of Pakistan.”
Since opening its first overseas locations in Dubai and Abu Dhabi in 2018, this new deal now marks the sixth international location for the 2019 Global Franchise Award-winning barbecue concept.
The A.J. Corporation acquired full franchising rights for Pakistan, which includes a total development of 20 stores spread out over the next 10 years and plans to offer a variety of menu items, delivery and catering options at the brand’s first location.
“We have a love for barbecue, because of its unique taste and we are excited to introduce Pakistan to Dickey’s Legit. Texas. Barbecue.,” said Azam Bhatti, founder of the A.J. Corporation.