Despite the problems that come with the global pandemic, Nathan’s Famous is continuing to open new locations with the use of new brands, Wings of New York and Arthur Treacher.
It was only in February when Nathan’s Famous announced the opening of its 100th location, today the brand is up to 223 ghost kitchens.
“We are proud to announce that we have doubled our ghost kitchens across the globe,” stated James Walker, senior vice president, restaurants. “We could not have done this without collaboration with outside brands who have helped to bring the Flavor of New York to more guests through Nathan’s Famous, Wings of New York, and Arthur Treacher’s.
“While they are different in their offerings and menus, they share the focus on ensuring all menu items are ‘Memorable, Craveable and Instagrammable.’ Our goal with these ghost kitchens is not just to grow our brand around the world, but also help other restaurants by providing them additional business during these turbulent times for the industry.”
Nathan’s Famous launched Wings of New York in 2020, a delivery-only concept, and relaunched Arthur Treacher, a brand Nathan’s Famous already had in its portfolio.
Nathan’s Famous began opening ghost kitchens in 2019 after working with Franklin Junction and decided to incorporate them into its business model. This has seen Nathan’s Famous work with multiple partners to expand its footprint in the Midwest and UAE.