DC Strategy bolsters pedigree with the appointment of new leadership | Global Franchise
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DC Strategy bolsters pedigree with the appointment of new leadership


DC Strategy bolsters pedigree with the appointment of new leadership

Founded in Melbourne in 1983, DC Strategy now services franchising clients across Australia, Asia, the U.S. and U.K.

Rod Young, chair of the DC Strategy Group of companies has announced the appointment of Barry Money as group CEO. Barry takes the reins of the Group, as Rod assumes the role of chair.

“We are proud to welcome Barry as our new group CEO who joins us with significant leadership, business and franchising credentials,” said Rod.

Barry is a C-suite professional, with a real estate, automotive, retail, consulting and franchising background. This appointment follows further growth in the DC Strategy business with the opening of a Hong Kong office earlier this year.

“I know our clients will be extremely pleased to have this proven leadership capability added to our already stellar organization. Barry joins James Young, Jin Goh and Brigid O’Neill in our leadership team. Jin heads up our franchise consulting division, Brigid took the helm of DC Strategy Lawyers in 2021 as executive director and James Young has led our franchise lead generation and franchise sales division since 2013. With James, Brigid and Barry having equity in DC Strategy, I am confident that they will take DC Strategy Group to the next level,” said Rod.

DC Strategy is Australasia’s only end-to-end franchising company, with a pedigree spanning nearly 40 years. Its consulting, legal and recruitment divisions have been at the forefront of developing many of Australia’s most successful franchises and expanding them internationally. DC Strategy teams have also advised and implemented the market entry and growth strategy of several iconic U.S. franchise brands into the Australasian market.

“My priority is to build on the base that DC Strategy has established as the leader in the franchising space for close to 40 years. James, Brigid and I look forward to working with our many clients, as well as further expanding the DC Strategy network internationally,” said Barry.

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