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Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight 4 ways to grow your brand across Europe

Looking to expand your brand in Europe? Craig Sherwood, chief development officer at Gold’s Gym, shares the lessons he has learnt along the way and maps out his strategy to further grow the franchise’s presence across the continent

Insight Interview: Mark Baker, 101 Mobility

101 Mobility’s new president, Mark Baker, talks to us about why he joined the international mobility brand, his military history and the franchise’s strong connection with veterans

Insight Leading the way: the robust nature of white collar franchises

White collar and business service-based franchises are in high demand. A relatively recession-proof industry, even during the crisis, the global economy will always require their services

Insight How to strategically plan for the next normal

Seven critical steps that franchisors must follow to successfully revitalize their companies

Insight Interview: David Glover, managing director of Caremark

Caremark’s managing director talks about compassionate franchisees and global growth

Insight The Play Bigger Performance Groups launch with aim to spur franchisor collaboration

The program, launched by franchise growth catalyst Angela Coté, involves cohorts of hand-selected, high-achieving franchisors looking for collaboration with fellow high-achieving franchisors, accountability, and includes high-level coaching from Coté herself

Insight Sandler Training CEO and president: “What worked in January is not working today”

From a “terrible” franchisee retention rate to 96 per cent. From an introvert to becoming CEO and president. David Mattson, along with his Sandler Training brand, have evolved, pivoted, and adapted through the years to establish a global brand that many a franchisor can learn from

Insight How to grow your brand in Germany

Franchisors need to adapt to local markets – Germany is the perfect example of a territory where being prepared can be the difference between success and failure