Master Franchise Insight

Insight

Analysis, commentary, interviews and feature articles, helping franchise decision-makers and leaders shape the business agenda

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Insight The power of emotion in driving franchise leads post-COVID

Relatability and emotional connection are key when it comes to harnessing effective video marketing

Insight GF podcast: Rochelle Clarke of Succession Strength

Rochelle takes us through the five Ds of succession planning that could derail your brand

Insight POWERLIST: Top influential European franchise figures

Franchising is a truly international industry, and experts in growth and development can be found the world over. For the purposes of this powerlist, we’ve gathered 10 exemplary franchising professionals from Europe; each influential in both their domestic market, all while making waves on the international stage

Insight Three steps to opening your first international franchise location

Relatability and emotional connection are key when it comes to harnessing effective video marketing

Insight Where Are They Now: Blockbuster

In the second instalment of our retrospective series, we take a look at the story behind the video rental industry’s pioneering giant

Insight Coworking flexibility: the future of the franchise workplace

Brian Farris makes the case for flexible workspace franchises in a post-pandemic landscape

Insight Innovation for simplicity’s sake

Why consumer demand for convenience is making everyone’s lives easier, including franchise operators

Insight GF podcast: Dr. Ben Litalien of Franchise Well

Ben explains why franchising is all about change management