Master Franchise Insight

Customer engagement is the key to maintaining a stable customer base. With the use of technology and an understanding of the customer journey, companies can easily convert more leads into customers and reduce churn

Entering the stock market is a sign a company has reached a certain maturation period in its life, but what benefits are there for a franchise to go public, and how do they do it?

Franchise marketing is an invaluable tool, but make sure to avoid these seven pitfalls

The world of franchising has performed well in 2021 despite lockdowns and supply issues, and franchisors have continued fueling the growth of their brands with multi-unit deals

University courses on franchising have become increasingly prevalent, but more work could be done to bring this business model to the masses

When handled correctly, this can be a surefire way to propel your franchise development

The CEO and co-founder of boodleAI explains how franchises can evolve beyond the third-party cookie

When building the cornerstones of a business, these four elements are essential