Master Franchise Insight

Sky Zone is “all about the good F words!” says Lesley Hawks. “It’s fitness, freedom and family. Nothing is more fun and requires less technical skill than jumping on a trampoline. Take that indoors with a group energy, and it just radiates fun.” As well as being a recreational activity, Sky Zone offers a path to full body fitness, she says. “It’s simple, healthy entertainment,” Lesley says. “Trampolines imbue a sense of freedom, too.” Sky Zone trades under the name Freedome in the U.K.

Whether you are expanding at home or abroad, one thing remains the same: you still need the perfect master franchisee. Brian Duckett offers 10 qualities to look for

Brian Duckett looks at the role of consultants and brokers in international franchising

After huge success in America and Canada, Massage Heights is looking to expand into the UK and Ireland. We caught up with Vice President, Marketing Alice O’Donnell to learn more about the brand’s marketing strategy to bridge the Atlantic

With its exponential growth and wealth of worldly consumers, Latin America is worth investing in encourages Fernando Lopez de Castilla

Don’t let misconceptions prevent you from following your dream, say Rob Israel

There’s no single, right route to successful overseas expansion, says Paul Stafford – but a well-planned strategy is essential

International expansion can cause a world of misunderstandings, as Lesley Hawks discovered when Skyzone took on the world