Master Franchise Insight

After huge success in America and Canada, Massage Heights is looking to expand into the UK and Ireland. We caught up with Vice President, Marketing Alice O’Donnell to learn more about the brand’s marketing strategy to bridge the Atlantic

With its exponential growth and wealth of worldly consumers, Latin America is worth investing in encourages Fernando Lopez de Castilla

Don’t let misconceptions prevent you from following your dream, say Rob Israel

There’s no single, right route to successful overseas expansion, says Paul Stafford – but a well-planned strategy is essential

International expansion can cause a world of misunderstandings, as Lesley Hawks discovered when Skyzone took on the world

Emma Lusty explains why you need to fully understand your disclosure documents

Gordon Drakes guides you through the maze of considerations involved in going global