Master Franchise Insight

Strong marketing and a solid PR campaign can be essential to a brand’s success. Global Franchise talks to Mike Misetic, managing partner of Franchise Elevator PR

Both franchisors and franchisees benefit from the standardising approach of a network, says Carl Reader

The 2017 IFE in New York City attracted exciting brands which are showing the world just what franchising can do. Each of our selected Top 20 now has at least 1,000 franchised locations

You can get overseas franchising right by avoiding these eight wrong ways of doing things, says Charles Bonfiglio

The founder of iFranchise Group tells Global franchise about his broad-ranging passion for all things franchising

Albert Kong explains why the Far East is currently a hive of master franchising activity

Global Franchise talks with Platinum Wave’s MD and founder

Outsiders might be surprised that people occupying some of the topmost positions – and supplying the skills, experience and drive…